- Brand Voice Identification
Build the right voice and set the tone for the right type of customers
Creating a voice for your brand or organization has never been more important than in today’s busy world. Your brand voice affects the way clients and employees view your company - both now and as it continues to grow.
In order to make strategic messaging recommendations, we navigate market research, in-person workshops, and in-depth brand auditing.
Brand messaging architecture should contain elements such as “mantras” or “rallying cries” that are definitive of your particular company. It will also consist of a section called “always and never,” which selects different traits, words and phrases that employees of your company will try to “always” uphold and those that your company will try to “never” be.
Brand messaging architecture should contain elements such as “mantras” or “rallying cries” that are definitive of your particular company. It will also consist of a section called “always and never,” which selects different traits, words and phrases that employees of your company will try to “always” uphold and those that your company will try to “never” be.
